The goal of every government relations team and its strategy is to effectively communicate important client policy issues. Merely having a presence in Washington, DC is simply not enough. Government relations professionals must engage with clients, and clients must engage with government relations professionals in a customized and focused strategic approach. The Thunderbird Strategic team is staffed with professionals that know how to navigate the political and policy setting of Washington, DC, in a way that incorporates critically important legal and business development concerns.
Advocacy the Thunderbird Strategic Way
- Client Policy Concern Recognition
In order to endeavor in any effort designed to influence key decision makers in Washington, DC, it is paramount that client policy concerns and issues are fully discussed and understood by both the team and the client.
2. Strategic Messaging
Once the policy priorities are clearly identified, the team will work with the client in designing attractive, accurate, concise, and effective messaging documents.
3. Key Committees of Jurisdiction and Agency Official Identification
Once a list of policy priorities is determined, the firm’s government relations team will identify the key committees of jurisdiction in both the House and Senate, and Agency Officials whereby the priorities have relevance.
4. "Power Circle"
The firm’s team uses a unique and customized approach in identifying a influential subset of Congress, termed the Power Circle, that can be reached when trying to achieve advocacy goals.
5. Campaign Launch & Identification of Performance Metrics
Once the client and team have identified (i) the issues/concerns, (ii) created attractive messaging materials, (iii) important committees of jurisdiction, and (iv) key decision makers relevant to the issues…alongside the client, the team will develop the timeline to implement the advocacy strategy.
6. Analytical Review
Continually throughout the course of any effort, all associated activities will be analyzed against the metrics identified during the formation of the strategic plan. This constant and real time review will make sure nothing “slips through the cracks,” as well as making sure a thoughtful, coordinated, and consistent approach is being made to address important policy concerns. Monthly, clients should expect to receive detailed reports of all activities.